PMA 2009 Interview: Panasonic We caught up with a team of executives from Panasonic Japan at PMA for a chat about the new GH1 and their plans for the

PMA 2009 Interview: Panasonic

We caught up with a team of executives from Panasonic Japan at PMA for a chat about the new GH1 and their plans for the DSC market. As part of our meeting Mr Ichiro Kitao, General Manager of the DSC Product Planning Group agreed to answer some of our questions - and some of those posed by our forum members - in an 'on the record' interview.

Obviously the big story for Panasonic at this year's PMA was the announcement of the GH1, so naturally the conversation started there. Panasonic wouldn't comment on what's next on the Micro G lens roadmap, and could only tell us that the GH1's price should be announced within the next few weeks.

There's been some suggestion that the GH1's sensor will offer slightly better high ISO performance than the G1, can you confirm this?
It's too early to know for sure, but it's a newer sensor, so yes it should be slightly better, but it's difficult to say at this moment.

How does the pixel density of the GH1 sensor compare to the G1?
The size of each pixel is same as G1. The total pixel number is different because the GH1 offers multi aspect.

We spoke at length about the physical size of the GH1's sensor without getting a definitive answer, though Panasonic was later to confirm that the GH1's sensor is indeed larger than the standard Four Thirds sensor. This is in order for it to allow the use of three different aspect ratios yet retain the same diagonal (and therefore the same angle of view).

Of course the GH1 is only half the story with this announcement; the new 14-140mm 'HD' lens being the other half.

From what we understand this lens has taken a lot of work to develop...
We're still working! Yes, it's been a challenge.

When you design a lens this ambitious do you still stick to the same strict optical standards as with your other shorter zoom range lenses?
Of course. We make no compromises.

What's the reception been in the camcorder division been to the GH1?
(laughs) 'Stop now!'. No seriously, that's quite a tough question. We can approach a different world from camcorders; the depth of field, interchangeable lenses, things like that. But for ease of use a camcorder is much simpler. This kind of zooming (manual, mechanical) would be quiet challenging for normal consumers.

So did you ever consider using a powered zoom for this lens?
We have an idea but it's quite difficult to realize because it would result in a lens that was quite big. The optical components of the lens are small, but we'd have to include a big motor, so it would end up much fatter - bigger than the camera.

Presumably you're using different compression, codecs and so on, so is there a difference in the video quality between the GH1 and your best camcorders?
In terms of resolution the camcorder is still better because they offer full 1080P (50i / 60i) codecs, and also the compression is a little bit different; a camcorder can manage compression wisely, with B pictures, which this one doesn't have. Of course in the future it will get better.

So who is the target user for this camera, as distinct from high end camcorders - and also as distinct from the target market for the G1?
High end camcorder users are one of the big targets. Also video journalists and maybe broadcasting companies.

In other words it's very different to the target market for the G1?
Yes. Of course the normal consumer wanting to shoot their children or whatever is one of our target customers, but as I said, operating the GH1 is a little more difficult than a camcorder.

We saw a lot of feedback - before and after our review - about the lack of even a basic video capture mode on the G1. I think most people would have been happy even with a simple VGA movie mode, and don't understand its omission given the 'full time live view' operation. Was that technically impossible or was it a marketing decision?
The output from the sensor is different to the GH1, the GH1 is a new high speed live view sensor. Of course we can realise full time live view on the G1, which means that obviously we can get some video off the sensor. But for the first product with this capability we wanted to target the absolute highest possible quality of video, and that's why we developed the GH1. Maybe next time the G1 type of product will have some kind of, say VGA movie mode; we'll look into this.

Of course even if you only go to VGA, you still have all the advantages of the bigger sensor.
Exactly, and the benefits of being able to change the lens. Wideangle video, for example, is quite interesting.

The new 7-14mm lens isn't an 'HD' lens - how well does it work for movies on the GH1?
It's not as fast as the 14-140mm, but it's certainly usable.

And I guess with a wide lens that's almost always focused on infinity it's not going to be so much of an issue anyway.
No exactly.

We're not big fans of the dedicated movie button. Would it be possible to allow the main shutter release to optionally be used to stop and start movies?
No, but we will consider this option for the future.

What happens if you press the shutter button when recording a movie?
It activates a one shot AF operation.

All of the technology that you developed for stills; CA correction, distortion correction and so on; is that also being applied on the fly when shooting video?
Basically, yes.

There's been some controversy on the whole subject of in-camera lens correction and the fact that Panasonic makes it very difficult to override, even in raw mode, even when using third-party converters such as Adobe Camera Raw. We wanted to know if there had been a fundamental shift in lens design, away from purely optical correction of aberrations.

Your approach to lens design appears to have changed; there's now an element of digital correction built into the design. Do you consider the future of lens design to be partly optical and partly digital (using in-camera corrections)? And are there any compromises involved in digital aberration correction?
Without the technology we've developed to allow digital lens corrections we simply couldn't make such lenses. In order to minimize the size and in order to maximize the performance of the lens we choose to use this technology. It's a digital camera, so it makes sense.

We agree completely, we don't think it's an issue at all how you get the performance you want as long as the results are good, but to many purists this is hard to swallow. So when you're designing a lens now you're designing it partly optically and partly digitally?
Yes. Of course we work closely with the lens engineers. But Leica doesn't allow us to use digital corrections, so that's why there are no Leica lenses for the Micro G system. But of course, we have a plan with Leica as part of the roadmap.

So does the camera need a database of lens corrections? Does it need a firmware update every time a new lens is released?
No, the lens has some information which it sends to the camera.

What about third-party lens manufacturers? Will they be able to use the same mechanism to tell the camera to apply corrections to their lenses?
Yes, members of the Four Thirds consortium can.

So do you know if there will actually be any third-party lenses for Micro Four Thirds system?
I think not in the near future. First will be Olympus and Panasonic.

I guess they're going to wait and see how well the system does; this isn't just a new lens mount for them; they have to design a completely new lens.
Indeed.

Does it offer any benefits for stills? Can the camera change the aperture in smaller steps when, for example, shooting in shutter priority mode?
With the G1 you get exactly the same 1/3 steps. With the GH1 you get almost continuous control from F4.0 to F8.0 - 1/6 step. Over F8 it's 1/3 steps.

One of the most important things about the new 14-140mm lens is the continuously variable aperture. Is this something that we'll see in all future MFT lenses?
No, it's an expensive and difficult to produce component.

Moving on, we've been looking at the feedback since the G1 was announced, and we've got a lot of questions from our community, some of which we'd like to cover here.
First up; there's a lot of demand for a smaller Micro Four Thirds body - more 'rangefinder' style than faux DSLR. It's not really a question, it's more just telling you what they want. But do you have any comment?
(mock surprise) I didn't hear anything about such a request? This is news to me!

OK, we're obviously not going to get anywhere with that line of questioning. Another question which we suspect you're not going to want to answer concerns your plans for your 'non Micro' Four Thirds cameras such as the L10. Are we likely to see a statement about whether there are any plans for further models or lenses?
We've just started with Micro Four Thirds with the G1 and at this PMA have introduced the GH1, and our first priority is to survive these severe market conditions with Micro Four Thirds. So, we'd like to strengthen the Micro Four Thirds lineup first. After that - if the market requires it - our Four Thirds models, such as the successor to the L10, will be considered.

At the moment you're targeting the high end amateur. Is that as far as you'll go or would you ever consider going to the really high end - the professional end - of the market, with Micro Four Thirds?
We don't want to go to the real 'professional' area. We would, however, like to expand our lineup with more consumer-type products, but we've really just started, and are still in the initial phase of introducing Micro Four Thirds. So maybe in the future? I don't know when, but there is certainly potential. Micro Four Thirds has the potential for entry level models and step-up models.

How has the G1 done for you? has it met expectations?
In some countries yes, some countries no. Of course just after the G1 introduction the economy started to fall.

So how does the state of the global economy affect your research and development projects and launch timings?
We carry on. We're still the number five camera brand globally and we're not going to give up anything.

One of the big questions we've had from our community concerns the FZ50 replacement. A lot of people are saying 'if I wanted a G1 I would've bought an SLR'. Is this now a discontinued line?
The problem is price. Now that entry-level digital SLRs are so cheap it's incredibly difficult to sell a bridge type camera at the high end. When we introduced the FZ50 the price was something like $599 but now I don't think we could sell it for that much. Of course we're not going to give up on such kind of products but in the next year or two we currently have no plan introduce another model.

So the FZ50 is now discontinued?
Yes, it will be shortly. But sometime we'd like to come back to this area.

Moving on to the LX3, have you been surprised by how popular that camera has been? We understand that there are availability problems.
(laughs) Yes, on eBay an LX3 is being sold for $799! We will solve the availability problems.

The problem with cameras like the LX3 is that no matter how hard you try the image quality hits a wall due to the limitations of current technology in such small sensors. Are you actively researching next generation sensor technology that will allow you to break through this wall, or is there any chance of larger sensor compacts appearing.?
Yes, we have several ideas, but there's still nothing concrete. We have several choices when it comes to sensors, including CMOS, and we have to study the options carefully, and are going to be proposing some completely new ideas. However this year it's going to be quite tough - especially in the US market - because of the number of megapixels demanded even on entry-level models. We'll maintain our approach of slightly lower pixels counts compared to our competitors, who are pushing 10 and 12 megapixels in their mass market models, where we'll only have 8 megapixels and concentrate on more important things. Unfortunately the consumers' biggest measure of a digital camera's 'image quality' is still megapixels.

We were talking earlier about how to make Panasonic's offerings stand out now that you have a lot of competition in the compact super zoom market, is there any reason why you don't include manual controls - such as aperture priority - on these models?
Actually the new lens on these models (the TZ6 / TZ7) has a 'real' bladed aperture so we could now incorporate manual exposure functions into TZ cameras, but there were some hurdles to including full manual functions, so this time we didn't include them. But in the future - next time - we'll look at it again.

What's the thinking behind using AVCHD on a consumer compact like the TZ7 and not a simpler MPEG file format?
AVCHD is a very convenient format for use with televisions and blu-ray recorders. Our Viera models have the capability to play AVCHD directly, and we will expand those lines. We believe videos should be played back on a TV; it's much nicer than looking at it on a PC screen. With the software we've developed it's easy to share AVCHD videos by burning them to a DVD - and everyone has a DVD player. And of course you can convert to an MPEG file for sharing via PC. The cameras have a Motion JPEG option for customers who only want to use their movies on a PC. Windows 7 will be fully compatible with our AVCHD files, allowing them to be played without converting them first.

At this point we ran out of time. Obviously there was a lot that we discussed that we can't currently talk about, but we'll be meeting with Panasonic's Japanese executives again in the Summer so will continue this interview - and pass on more of the questions raised in the forum - then.

LUMIX G VARIO 7-14mm/F4.0 ASPH

A New Micro Four Thirds Digital Interchangeable Lens
LUMIX G VARIO 7-14mm/F4.0 ASPH.
Featuring Ultra Wide Angle in Compact Size

March 3, 2009: Panasonic today unveiled a new interchangeable ultra wide-angle zoom lens called the LUMIX G VARIO 7-14mm/F4.0 ASPH. In spite of its impressive wide-angle zoom range of 7-14mm (35mm camera equivalent; 14-28mm), the new lens is surprisingly compact and lightweight for casual on-the-go use.

Taking advantage of its wide, 114-degree angle of view, users can easily fit subjects into the frame even when shooting indoors where the distance is limited. The world looks extraordinary when viewed through the new lens, allowing photos and movies to be recorded with a uniquely rich perspective.

This high-performance lens system achieves outstanding compactness by combining 16 lens elements in 12 groups, including two aspherical lenses and four ED lenses. Image resolution is high from corner-to-corner even at the wide-angle setting. It also features F4.0 brightness over the entire zoom range thanks to its large-diameter glass moulded lens elements.

When mounted on the DMC-GH1 Lumix G Micro System Camera, the new lens allows use of the advanced contrast AF system, which includes a Face Recognition function, for more convenient, more enjoyable shooting. Seven blades give the aperture a rounded shape that produces an attractively smooth effect in out-of-focus areas when shooting at larger aperture settings.

The LUMIX G VARIO 7-14mm/F4.0 ASPH lens also features a highly reliable metal mount, and uses multi-coated lens elements that minimise ghosts and flare to further enhance its optical performance. The optimally designed lens hood enables use even under strong sunlight.

LUMIX G VARIO 7-14mm/F4.0 ASPH specifications

Focal length	7-14mm
35mm equivalent focal length	14-28mm
Diagonal Angle of view	114° (W) - 75° (T)
Maximum aperture	F4.0
Minimum aperture	F22
Lens Construction	• 16 elements/12 groups • 4 ED glass elements • 2 aspherical elements
Number of diaphragm blades	7, Circular aperture diaphragm
Minimum focus	0.25m / 0.8ft
Maximum magnification	Approx. 0.08x / 0.15x
Image stabilization	No
Supplied accessories	• Front and rear caps • Lens Hood • Lens Case
Weight	300 g (10.58 oz)
Dimensions	70mm diameter x 83mm (2.76 x 3.27 in)
Lens Mount	Micro Four Thirds

Panasonic’s DMC-FS25

Panasonic’s DMC-FS25 – the Perfect Camera for all your Leisurely Needs

27th January 2009: Part of the highly commended Lumix range of digital still cameras, the 12.1 megapixel DMC-FS25 is stylish, sophisticated and packed with features – whilst remaining committed to ease of use even for beginners. Boasting a 29mm wide angle Leica DC lens*1 with 5x optical zoom, Intelligent Auto and a vertical grip for extra comfort– the FS25 is stylish, easy to use and feature packed.

Intelligent Auto Mode Just Keeps Getting Better
Panasonic incorporated Intelligent Auto mode in pursuit of the ultimate ease of operation and the reduction of misshots. This mode is also further advanced with the inclusion of AF tracking and Intelligent Exposure feature for the DMC-FS25. Furthermore, digital red-eye correction is also integrated in the Face Detection.

In iA mode the camera does all the work, activating AF tracking, Intelligent Exposure, Face Detection, Intelligent Scene Selector, Mega O.I.S. (optical image stabilizer), and Intelligent ISO Control. This leaves the user free to simply compose the shot and press the shutter button, with the assurance that the image will be clear, beautiful and properly exposed.

With the new AF Tracking function, the user can "lock" the focus onto a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the user having to hold the shutter button halfway down. This makes it easier to capture the perfect moment clearly and in sharp focus when shooting images of a child, pet, sports or any scene with moving subjects and spur-of-the-moment action.

Intelligent Exposure suppresses blocked shadows and blown highlights to capture images that look natural and true-to-life. It now features an automatic backlight compensation function that activates whenever the camera detects that the light source is behind the subject.

Face detection accuracy has been increased in the FS25 to now provide continuous adjustment of the focus and exposure even if the face is turned sideways to the camera. Combined with AF

Tracking, Face Detection helps users capture special moments, including the fleeting expressions on the faces of active children. Plus, with the FS25, the red-eye effect can be digitally corrected automatically when it occurs due to the use the flash.

Intelligent Scene Selector automatically selects whichever of 5 scene modes - Macro, Portrait, Scenery, Night Portrait, and Night Scenery - best suits the shooting situation. The Quick AF system allows the camera to keep focus on the subject while the camera is in recording mode even before pressing a shutter button.

In addition to the advanced functions mentioned above, the iA mode inherits fundamental functions users need in a good digital still camera. These include MEGA O.I.S., which prevents blurring from hand-shake, and Intelligent ISO Control, which prevents motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. The MEGA O.I.S. system conventionally has mode 1 and 2, and now it has AUTO mode to select the suitable one between the modes according to the zoom ratio being used.

The user can activate all of these useful functions by simply pressing an independent iA button on the top of the camera, which is newly equipped for direct activation. All these features make the FS25 the ultimate, super-versatile automatic camera for capturing clear, beautiful, mistake-free photos with ease.

The bigger picture with the Leica DC VARIO-ELMAR wide angle lens
The 12.1-megapixel DMC- FS25 packages a 29mm wide-angle*1 Leica DC VARIO-ELMAR lens with 5x optical zoom into a slim, compact body. Comprising 7 elements in 6 groups, including 3 aspherical lenses with 4 aspherical surfaces, this advanced lens unit realizes the outstandingly slim and compact body yet passing Leica's stringent standards to deliver an exceptional optical performance.

The zoom ratio can be extended up to 9.8x (294mm*1) in 3 megapixel resolution mode with minimal deterioration thanks to the Extra Optical Zoom. By using the central part of the CCD, this powerful zooming function allows you to easily capture and magnify distant subjects.

High Performance Venus Engine IV
The image-processing LSI, Venus Engine IV, features advanced signal processing technology for rendering high quality images.

Featured in the DMC- FS25, the multi-task image-processing engine Venus Engine IV supports a super-fast response time. The shutter release time lag is as short as 0.006 seconds and the camera's quick response makes it easier to capture sudden, spur-of-the-moment photo opportunities.

The Venus Engine IV also supports a High Sensitivity mode that lets the DMC-FS25 record at a setting of up to ISO 6400, sensitive enough to capture subjects in near-total darkness without using a flash.*2

Look at me!
The DMC-FS25 incorporates an easy-to-see, large, 3.0-inch 230,000-dot high-resolution LCD for comfortable viewing while both monitoring shots and playing back the results. The Intelligent LCD function detects the light condition and automatically boosts the LCD backlighting by max. 40% when shooting outdoors in bright sunshine, and adjusts the frame rate when shooting in low-lit situations in addition to using the pixel mixed readout method to secure clarity in such situations.

Detecting the lighting condition precisely and automatically controlling the brightness with a total of 11 fine steps, this function gives the display the most appropriate clarity in any situation without using extra energy. The High Angle mode makes the LCD screen extremely easy to view when the camera is held high, such as when shooting over a crowd.

The Sound of Music
To increase your enjoyment when playing back your images, the FS25 provides slideshows complete with music. Just select the pictures you want to show and choose the mood that best matches your selection from natural, slow, urban or swing, and you'll get an emotion-filled slideshow with a variety of slide change effects and matching music without any annoying adjustments to the newly added speaker.

Additionally, all Lumix cameras can take 1920x1080 pixel high-definition quality photos that are ideal for full-screen viewing on a wide-screen (16:9) HDTV. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Panasonic Viera TV with Viera Image Viewer (internal SD card slot).

Not forgetting motion pictures*3, the FS25 can record WVGA*4 (848 x 480) motion pictures at 30 frames per second in addition to standard VGA 640 x 480). The WVGA6 motion picture also fits a wide-screen (16:9) TV perfectly to offer impressive viewing.

The Fun of Photography
Technically specified, yet remaining easy to use – the new FS25 features a variety of features to expand the fun and convenience for users. For example, the user can select from among several icons for the camera to use for indicating when the subject is in focus. In addition to the conventional dot, a flower, car and several other new shapes are available. The FS25 also adds a new “Photo Frame” mode. It lets the user put attractive borders around the photo. When printed, the photos look like postcards in picture frames, making them ideal as presents. With the My Scene setting, the user can assign up to two specific scene modes, which you use most often, and switch instantly to those modes when desired.

The minimum shooting distance has been shortened to 3cm in the FS25 – great for macro shots. Using the digital Zoom Macro function, the user can pull subjects even closer than ever before.with the wide-angle setting, and capture dramatic close ups.

Introducing the included software
The latest version of exciting software PHOTOfunSTUDIO 3.0 comes bundled with the DMC-FS25. The PHOTOfunSTUDIO 3.0 package allows the user to edit or organize a collection of photos with more ease and fun. It features Face Recognition function that recognizes the faces in the picture stored in your PC to sort the photos by faces.

Conventionally, you had to pick up one by one out of hundreds of photos when you only want the picture of a specific person. But with the PHOTOfunSTUDIO 3.0, the software automatically does it once the face is registered regardless of the camera type you used – perfect for digging out all photos of Aunt Joanna for her birthday surprise for example! On the sophisticated interface, you can also enjoy emotional slideshow with a variety of effects. Motion pictures (MOV or MPEG2) can also be upload directly to YouTube*5

The slim and sleek DMC-FS25 will be available from April in a choice of silver or black.

*1 35mm film equivalent: 29-145mm
*2 Max. 5 images in standard mode / 3 images in fine mode
*3 Motion pictures can be recorded continuously for up to 15 minutes in some countries. Continuous recording exceeding 2GB is not possible when recording motion JPEG. Remaining time for continuous recording is displayed on the screen,
*4 When you set the picture quality to HD, WVGA or VGA, we recommend using a high-speed card with”10MB”/s” or greater displayed on the package. SD speed class is the speed standard regarding continuous writing.
*5 YouTube is a trademark of Google Inc. *All other company and product names are trademarks of their respective corporations.

LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S.

A New Micro FourThirds Digital Interchangeable Lens
LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S.
With Silent Design for HD Movie Recording

March 3, 2009: Panasonic today unveiled a standard interchangeable zoom lens called the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. as a new member of the LUMIX G Micro System. The new LUMIX G lens incorporates an inner focus direct-drive linear motor for focusing, which enables smooth, silent operation of its fast and accurate contrast AF system, for use in both photo and movie recording. Adopting the Micro Four Thirds System standard, the new lens offers a wide and long zoom range of 14-140mm (35mm camera equivalent: 28-280mm) to suit a large variety of shooting situations, from scenery to portraits or telephoto shots, in a surprisingly compact and lightweight body.

The new lens system uses four aspherical lenses and two ED lenses to achieve dramatic downsizing despite its powerful 10x optical zoom, while minimizing distortion and chromatic aberration. Panasonic's Mega O.I.S. (Optical Image Stabilizer) suppresses the blurring that is commonly caused by hand-shake, making it easy to shoot clear shots even at telephoto range or in dimly lit places without using a tripod.

When mounted on the DMC-GH1 Lumix G Micro System Camera, the new lens allows use of the advanced contrast AF system, which includes a Face Recognition function, for more convenient, more enjoyable shooting. Seven blades give the aperture a rounded shape that produces an attractively smooth effect in out-of-focus areas when shooting at larger aperture settings.

The new LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. lens also features a highly reliable metal mount, and uses multi-coated lens elements that minimise ghosts and flare to further enhance its optical performance.

LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S lens specifications

Focal length	14-140mm
35mm equivalent focal length	28-280mm
Diagonal Angle of view	75° (W) - 8.8° (T)
Maximum aperture	F4.0(W) - F5.8(T)
Minimum aperture	F22
Lens Construction	• 17 elements/13 groups • 2 ED glass elements • 4 aspherical elements
Number of diaphragm blades	7, Circular aperture diaphragm
Minimum focus	0.50m / 1.64ft
Maximum magnification	Approx. 0.2x / 0.4x
Image stabilization	Yes
Filter thread	• 62mm
Supplied accessories*	• Front and rear caps • Lens Hood • Lens Case
Weight	460 g (16.23 oz)
Dimensions	70mm diameter x 84mm (2.76 x 3.31 in)
Lens Mount	Micro Four Thirds

Panasonic DMC-GH1

The CREATIVE HD HYBRID from the LUMIX G Micro System
The DMC-GH1 -- With D-SLR Photo Quality and Full-HD Movies

March 3, 2009: Panasonic today introduced the LUMIX DMC-GH1 as a new member of the LUMIX G Micro System of interchangeable lens cameras. Fully compliant with the Micro Four Thirds System standard, the LUMIX G Micro System combines a downsized body with advanced functions that achieve both easy operation and high quality.

The new DMC-GH1 is called a CREATIVE HD HYBRID because it records not only high-quality photos but also high definition 1080/24p or smooth 720/60p HD (High Definition) movies in AVCHD* format. Continuous AF can be used while recording movies, to further boost operating ease.

Taking advantage of its system camera design, the DMC-GH1 features the potential for unlimited photo expression by allowing the use of different lenses for specific shooting situations and subjects. High-quality sound recording with Dolby® Digital Stereo Creator and a host of other creative options, including manual settings, giving the DMC-GH1 even greater versatility.

Supporting the DMC-GH1's powerful full-HD movie recording function is a newly developed 12.1-megapixel high-speed Live MOS sensor and the Venus Engine HD image processor, which features two CPUs for outstanding processing capability. The new LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S., which is a versatile 10x zoom interchangeable lens, was designed for movie recording by including a silent and continuous auto focusing function and seamless aperture adjustment.

The DMC-GH1 also features D-SLR photo quality. Its newly developed Live MOS sensor renders images with minimal noise even when using high ISO sensitivity. The multi-aspect ratio function of the sensor allows photos to be taken using a 4:3, 3:2 or 16:9 aspect ratio, all with the same angle of view.

In addition to its high levels of performance for both photos and movies, the DMC-GH1 incorporates the iA (Intelligent Auto) mode,** a hallmark of LUMIX cameras that now includes Face Recognition,*** a function that "remembers" faces once the faces are registered.

When a familiar face appears in the frame, the camera will prioritize the focus and exposure to capture it beautifully. This clever function makes it easy to get sharp and clear photos of special subjects in a group of people. iA mode is also available in movie recording. It automatically selects the most suitable scene mode and helps to correct hand-shake, focus and brightness problems -- making it a one-stop solution for capturing beautiful photos and movies.*

Operating ease is an important element of the LUMIX G Micro System identity, and it is highly evident in the DMC-GH1. For example, the clever design of the DMC-GH1 helps to prevent missed shooting opportunities for both photo and movie recording. To start recording a movie during shooting photos, the user simply presses a special, one-touch movie recording button. Most of the settings used for photo shooting carry over to movie recording without requiring any additional setting.

A choice of body colours also makes the DMC-GH1 highly attractive. Users can select authentic black or active red (which was very popular in the DMC-G1).

Panasonic hopes to bring the fun of both photos and movies to as many people as possible with the LUMIX DMC-GH1, an unprecedented system camera that satisfies even the needs of professionals and advanced amateurs while offering easy operation for entry-level users.

Technological advantages for 1080/24p full-HD movie recording in the AVCHD format
The LUMIX DMC-GH1 is an advanced photographic tool for recording not only great photos but also beautiful full-HD movies. In addition to Motion JPEG images, the DMC-GH1 can record high-resolution full-HD 1920 x 1080 movies at 24 fps (frames per second) or smooth HD 1280 x 720 movies at 60 fps in AVCHD (MPEG-4/H.264)* format.

The AVCHD format can record almost twice the footage in HD quality than the conventional Motion JPEG, using the same SD card. A special, separate button on the back lets the user instantly start recording movies while shooting photos without any having to make any extra settings. There are always two options to record spur-of-the-moment scenes -- high-quality photos or movies. The user can simply choose the one that saves precious memories most beautifully.

The LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. kit lens boasts a focal length of 28-280mm (35mm camera equivalent) and supports the continuous AF function of the contrast AF system for both photos and movies. Panasonic considers this function to be indispensable for movie recording from a practical point of view. This lens is also designed for movie recording use by minimizing the mechanical sound generated by the continuous AF/AE action.

The newly developed 12.1-megapixel 4/3-type Live MOS sensor is capable of high-speed 4-channel readout to support full-HD movie recording. This sensor is also advantageous for photo recording with a high signal to noise ratio thanks to a new circuit structure that is totally unaffected by the noise generated in each of the circuits. It results in clear pictures even when taken at high ISO sensitivity. The sensor also allows images to be taken at three aspect ratios – 4:3, 3:2 and 16:9 – with same angle of view.

The LUMIX DMC-GH1 also features the Venus Engine HD image processor. The two CPUs in this imaging engine dramatically speed up processing while achieving exceptional noise reduction performance. The Venus Engine HD's excellent energy efficiency supports long-time AVCHD movie recording, and allows the output of both images and sounds via HDMI.

In addition to recording HD movies– a host of options enhance creativity
The LUMIX DMC-GH1 concept goes much further than simply recording HD movies. Apart from the movie recording capability of conventional digital cameras, the DMC-GH1 also features a Creative Movie mode, which lets the user set the shutter speed and aperture manually to make even more impressive movies.

Changing the shutter speed brings special effects to movies, which is especially suitable for shooting fast-moving subject. The ability to control the aperture is convenient when there are several subjects at different distances and it is desired to have each of them stand out. Creative Movie mode gives the user a wider range of expressive possibilities to explore.

The movies also come with the high-quality stereo sound of Dolby® Digital Stereo Creator, the global standard for superior audio recording. For more creative sound recording, an optional stereo microphone (DMW-MS1) is available. A Wind Cut function blocks out most of the noise from background wind even on breezy days.

iA (Intelligent Auto) mode operates for both photos and movies
While featuring a host of creative options to enhance both photo and movie recording, the LUMIX DMC-GH1 also includes the iA (Intelligent Auto) mode that Panasonic developed to give LUMIX cameras the ultimate in operating ease and to reduce shooting mistakes. In iA mode the camera does all the work, leaving the user free to compose shots and capture the moment. All the user has to do is aim and shoot even in situations that normally require complicated settings.

For photo shooting, the DMC-GH1 further advances this mode with the inclusion of Face Recognition, an advanced Face Detection function that recognises faces that the user has registered prior to shooting. Once a face is registered, this function will recognize it whenever it appears in the frame. The camera will then display the name that was specified for the person and prioritize the focus and exposure so that the registered face is bright and in sharp focus.

In addition to the advanced functions mentioned above, the iA mode inherits the fundamental functions that users need in a good digital still camera. These include MEGA O.I.S., which helps prevent blurring from hand-shake, and Intelligent ISO Control, which reduces motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken. AF Tracking is also available, which lets the DMC-GH1 lock onto any subject and keep it in focus even if it moves - making it easy to get beautiful, clear shots when a great photo opportunity suddenly arises.

Intelligent Exposure optimizes the exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced beautifully. Intelligent Scene Selector automatically detects the five most common shooting situations -- Portrait, Night Portrait, Scenery, Night Scenery and Close-up and switches to the appropriate Scene mode.

The LUMIX DMC-GH1 now makes the popular iA mode available for movie recording. The Optical Image Stabilizer (O.I.S.) helps prevent blurring from hand-shake when using the high-powered zoom. Face Detection automatically detects a face in the frame and adjusts the focus, exposure, contrast, and skin complexion to record it beautifully.

Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change, to prevent blown highlights and blocked shadows. Intelligent Scene Selector automatically switches between Normal, Portrait, Close-up, Scenery, and Low Light modes according to the situation to optimize visual quality.

The LUMIX G Micro System identity
With the LUMIX DMC-GH1, Panasonic has developed an entirely new concept in digital cameras that comply with the Micro Four Thirds System standard by taking even greater advantage of the compactness and light weight that are made possible by eliminating the mirror box. By increasing the number of electrical contacts between the camera body and the lens, the camera's expandability is also dramatically increased to maximize future potential.

The LUMIX G Micro System’s 1,440,000-dot equivalent Live View Finder retains the outstanding viewability of an optical viewfinder and can also display information about camera settings that the user can see without taking his or her eye from the subject. A clever built-in eye sensor automatically switches on the viewfinder when the user looks into it, then switches it off and turns on the free-angle 3.0-inch large 460,000-dot high-resolution LCD (which boasts a wide viewing angle) when the user looks away from the viewfinder.

The 60-frames-per-second Live View is made possible by the Live MOS sensor, which takes signals directly from the image sensor and sends them continuously to the LCD, in real time. Both the Live View Finder and LCD provide a 100% field of view. This allows the user, when composing a shot, to check the framing accurately from corner to corner.

The contrast AF system adopted by the LUMIX DMC-GH1 is not only accurate and easy to use, but also very fast. Users can choose from a wide range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking.

To deal with dust and other foreign matter entering the body when changing lenses, a Supersonic Wave Filter is built in as part of a Dust Reduction System designed to prevent matter from adhering to the image sensor.

Other options to enhance the fun of photography
The wide range of options available for the LUMIX DMC-GH1 let users customise and personalise their camera. An option for photo shooting lets the DMC-GH1 reproduce a square image with a 1:1 aspect ratio in addition to the 4:3, 3:2 and 16:9 multi-aspect ratios.

My Colour mode, which was popular in the DMC-G1, is a special option that gives free reign to the user's creativity. In My Colour mode, the colour, brightness and saturation parameters can be freely adjusted while checking the Full-time Live View image to see how the adjustments affect the picture.

This makes it easier and more fun to create interesting, expressive images. The user can adjust the settings that best suit the shooting conditions and his or her expressive intent, for greater photographic control.

The DMC-GH1 also offers a Playback mode that allows the user to play 'only still images,' 'only motion images,' or 'both'. When choosing to play 'only motion images,' it is even possible to play AVCHD and Motion JPEG videos separately.

Photos and movies can also be played back together with an attractive seamless effect and background music in the LUMIX DMC-GH1's new Slideshow mode that takes advantage of its large, high-resolution LCD. Using an optional mini HDMI cable, slideshows can be shared in stunning HD video and audio quality on an HDTV with family and friends.

HD photos and HD movies with VIERA Link networking
Both still images and AVCHD-format motion images recorded on SD Memory Cards are easy to view on a Panasonic VIERA TV with dynamic full-HD resolution. The user simply inserts the card into the VIERA Image Viewer (SDHC/SD card slot) on a VIERA TV or DIGA Blu-ray Disc Player to play the content.

Alternatively, an optional mini HDMI cable can be used to output still and motion images recorded with the LUMIX DMC-GH1 directly to the TV for easy VIERA Link operation. This makes it possible to take maximum advantage of the camera's playback functions, including slideshows in which both still and motion images are played sequentially, or calendar displays and so on. Operation using only TV’s remote controller is super-easy.

Rich options for expandability
In addition to LUMIX G lenses, the LUMIX DMC-GH1 and LUMIX G Micro System can use any interchangeable lens that complies with the Four Thirds standard via an optional mount adapter.* This gives the user access to the entire range of Four Thirds lenses. And a stream of new Micro Four Thirds lenses will be announced in the future, providing a large, diverse line of high-performance lenses for the user's photographic toolbox. With the LUMIX G Micro System and the growing assortment of lenses becoming available, the expressive possibilities are unlimited.

The LUMIX DMC-GH1 system camera offers a wide variety of options to choose from to match every shooting situation and shooting style.

• External Flash: DMW-FL220(GN22) / DMW-FL360(GN36) / DMW- FL500(GN50)
• PL Filter: DMW-LPL62
• ND Filter: DMW-LND62 NEW
• MC Protector: DMW-LMCH62
• Mount Adapter: DMW-MA1
• Stereo Microphone: DMW-MS1 NEW
• Battery Pack: DMW-BLB13
• Soft Case: DMW-CG2 NEW
• Soft Bag: DMW-BAG1
• Shoulder Strap (Stylish) DMW-SSTG1-A/C/R/K* *NEW
• Shoulder Strap (Woven) DMW-SSTG2-W
• Shoulder Strap (Leather) DMW-SSTG3-T
• Remote Shutter: DMW-RSL1

*Full-HD (1920 × 1080) movies are output by the image sensor at 24p (NTSC)/25p (PAL), and recorded at 60i (NTSC)/50i (PAL). HD (1280 × 720) movies are output and recorded by the image sensor at 60p (NTSC)/50p (PAL).
** Some functions in iA mode will not be available depending on the lens that is mounted.
***Turn the Face Recognition item ON from the shooting menu and register the person with a full-face portrait in advance. Recognition performance varies greatly depending on shooting conditions, i.e., according to factors such as angles, facial expression and lighting, so operation under all conditions cannot be guaranteed. Because the camera searches for faces that are similar to registered faces, there are cases where the faces are not correctly recognized when the registered image and the shooting image vary greatly. When facial characteristics are similar, particularly between parents and their children, or between brothers and sisters, the camera may not distinguish the faces.

Panasonic DMC GH1 specifications

Sensor	• 4/3 type MOS ('Live MOS sensor') • 14.0 million total pixels • 12.1 million effective pixels • RGB (Primary) color filter array
Image sizes (Still)*	• 4000 x 3000 (4:3) • 2816 x 2112 (4:3) • 2048 x 1536 (4:3) • 4128 x 2752 (3:2) • 2928 x 1952 (3:2) • 2064 x 1376 (3:2) • 4352 x 2448 (16:9) • 3072 x 1728 (16:9) • 1920 x 1080 (16:9) • 2992 x 2992 (1:1) • 2112 x 2112 (1:1) • 1504 x 1504 (1:1)
Image sizes (Motion)*	• AVCHD : 1920 x 1080 1280 x 720 • Motion JPEG: 1280 x 720, 30fps 848 x 480, 30fps 640 x 480, 30fps 320 x 240, 30fps
Aspect ratios	• 4:3 • 3:2 • 1:1* • 16:9
File formats (Still)	• RAW • RAW + JPEG Standard • RAW + JPEG Fine • JPEG (EXIF 2.2) - Standard • JPEG (EXIF 2.2) - Fine
File formats (Movie)*	• AVCHD • QuickTime Motion JPEG
Lenses	• Micro Four Thirds mount lenses
Focus modes	• Auto Focus • Manual focus • Face Detection • AF Tracking • 23-Area-Focusing/1 Area Focusing
AF assist lamp	Yes, dedicated lamp
Image stabilization	In-lens Optical Image Stabilization only
Digital zoom	• Up to 4x
Exposure modes	• Program AE • Aperture priority AE • Shutter priority AE • Manual • Auto
Scene modes	• Portrait • Soft Skin • Outdoor Portrait • Indoor Portrait • Creative Portrait • Scenery • Nature • Architecture • Creative Scenery • Sports • Outdoor Sports • Indoor Sports • Creative Sports • Flower • Food • Objects • Creative Close-Up • Night Portrait • Night Scenery • Illuminations • Creative Night Scenery • Sunset • Party • Baby 1,2 • Pet
Movie Scene Modes*	• Portrait • Scenery • Sports • Low Light • Close-up (Flower/Food/Objects/Macro) • SCN (Sunset/Party/Portrait)
Sensitivity	• Auto • Intelligent ISO • ISO 100 • ISO 200 • ISO 400 • ISO 800 • ISO 1600 • ISO 3200
Metering range	0 to 18 EV
Metering modes	• Intelligent Multiple* • Center-Weighted • Spot
AE Lock	• AEL/AFL button • With shutter release half-press
AE Bracketing	• 3,5,7 frames* • 1/3 or 2/3 , +/-2.0 EV steps*
Exposure compensation	• -3.0 to +3.0 EV • 1/3 EV steps
Shutter speed	• 60 -1/4000 sec • Bulb (up to 8 mins) • Flash X-sync 1/160 sec
White balance	• Auto • Daylight • Cloudy • Shade • Halogen • Flash • Custom 1 • Custom 2 • Kelvin temp (2500 - 10000 K, 100K steps)
WB fine tuning	Yes (blue/amber bias, magenta/green bias)
WB Bracketing	• 3 shots •+/-1 to +/-3 in either blue/amber or magenta/green axis
Color space	• sRGB • Adobe RGB
Continuous buffer	• 7 RAW images • Unlimited JPEG images with a fast card
Self-timer	• 2 sec • 10 sec • 10 sec, 3 images
Flash	• Manual pop-up • TTL auto / manual • Guide no. 10.5 (ISO 100, m) • Sync modes: Auto, On, Off, Red-eye reduction, Slow syncro with red-eye reduction, Slow syncro • Flash power: Up to +/- 2EV in 1/3 EV steps
Flash X-sync speed	1/160 sec
External flash	• Hot shoe
Viewfinder	• Electronic Viewfinder • Color LCD Viewfinder • Field of view 100% • Magnification 1.4x (equivalent to 0.7x on a 35mm camera / 50mm lens) • Dioptre adjustment -4 to +4 dioptre • 1,440,000 dots
DOF preview	Yes
Orientation sensor	Yes
LCD monitor	• 3.0" TFT LCD monitor • Multi-angle swing and tilt (180°swing, 180° swivel) • Low temperature Polycrystalline TFT LCD • 460,000 dots • Approx 100% frame coverage
Connectivity	• USB 2.0 (High Speed) • Video Out (NTSC / PAL) • Wired remote control DMW-RSL1 (optional) • HDMI
Print compliance	• PictBridge • DPOF
Storage	SD / SDHC
Power	• 1250 mAh 7.2v Lithium-Ion rechargeable battery • Supplied charger / AC adapter
Dimensions	124 mm x 90mm x 45 mm *
Weight (camera body)	Approx. 385g / 13.58 oz *

* Features that are different compared to the DMC-G1 specifications

Additional images

Lumix GH1… HD Ready!

Lumix GH1… HD Ready!

Granted we weren't that impressed with the G1, not a bad camera at all but we expected a bit more… Finally it appears Panasonic heard us (and hundreds of thousand of others I believe)… Now here's the GH1.

Based on the same Micro Four Third Technology installed on the G1, the GH1 also retains the same 12.1Mpix sensor but can now record video in 1080/24p and 720/60p in the beloved Sony and Panasonic Codec the AVCHD…


The Panasonic LUMIX DMC-GH1, a Creative HD Hybrid, Offers Professional-Level Still Photos and HD Video Performance Yet is Easy Enough for Entry-Level DSLR Consumers

Las Vegas, NV (March 3, 2009) – Panasonic today introduced the DMC-GH1, the newest member of the company’s revolutionary LUMIX G Micro System – a new digital interchangeable lens camera system that delivers professional-level features and performance in a compact and easy-to-use camera body.

Compatible with the Micro Four Thirds System standard, the new LUMIX GH1 features advanced video photography functions, such as the ability to record High Definition (HD) AVCHD 1080p/24p video.* In addition, the new LUMIX GH1 comes with a newly developed long-zoom interchangeable lens – the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. This lens was specifically designed to support HD movie recording and features a silent motor and continuous auto focusing (AF) capability; two features which distinguish the LUMIX GH1 from DSLRs that offer HD video recording capabilities.

“Photographers of all levels – professionals, amateurs and beginners – will be stunned by the range of creative possibilities that the LUMIX GH1 creates in the world of high-quality photography and HD video. Users will be equally amazed by the camera’s easy-to-use design and small size,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronic Company. “Beyond its creative potential, the LUMIX GH1, a sister product to the award-winning LUMIX G1, is also innovative and differentiates itself from the pack by recording High Definition video with continuous AF, an indispensable feature for practical video recording.”

In late 2008, Panasonic redefined the traditional DSLR category with its launch of the Panasonic LUMIX G1 – a digital, interchangeable lens camera system that takes the radical step of eliminating the large, internal mirror structure that is currently contained in all traditional DSLR cameras .This innovation allows for dramatically smaller camera body and lens sizes and permits many new, advanced consumer features such as LUMIX G1 “Live View Finder”. With its 2008 launch, the LUMIX G1 achieved several honors, including:
- World’s first entry into the Micro Four Thirds Standard system camera segment
- World’s first interchangeable lens camera to offer colored body options to consumers
- Winner, 2008 Camera of the Year (Popular Photography & Imaging magazine)

The new LUMIX GH1 provides cutting-edge video recording features, including the ability to record high-resolution full HD (1920 x 1080) video at 24 fps or smooth HD video (1280 x 720) movie at 60 fps using an AVCHD format (MPEG-4/H.264). The AVCHD format provides the important benefit of doubling the HD quality recording time compared with Motion JPEG. The LUMIX GH1 hosts a dedicated video record button on the back of the camera which lets users instantly start recording videos, even while shooting still photos – removing the fear of potentially missing a must-see video moment. The LUMIX GH1 also records video in high-quality stereo sound via Dolby Digital Stereo Creator, the global standard of audio recording. An optional stereo microphone (DMW-MS1) is also available to achieve a more intensive sound recording experience. Finally, a convenient Wind Cut function is provided to help to block out distracting video background noise.

Like the LUMIX G1, the LUMIX GH1 features the Live View Finder system which enables something that simply is not possible with conventional DSLR cameras – the ability to preview the effects of camera settings (e.g., exposure, aperture, shutter speed before taking the photo. This helps take the guesswork out of the camera setting process and helps users ensure that every photo they capture comes out exactly as they envisioned.

The brilliant 1,440,000-dot equivalent Live View Finder system can also display information settings that a user can see without removing their eyes from the subject. Furthermore, a built-in eye sensor automatically switches on the viewfinder when the user looks into it, then switches it off and turns on the swivel 3.0-inch large 460,000-dot high-resolution LCD when the user looks away from the viewfinder. The 60-frames-per-second Live View is made possible by the Live MOS sensor, which takes real-time signals directly from the image sensor and sends them continuously to the LCD. Both the Live View Finder and LCD provide a 100% field of view – allowing the user to accurately frame and compose a shot from most any position.

The LUMIX GH1 kit lens – the LUMIX G VARIO HD 14-140mm/F4.0-5.8 ASPH./MEGA O.I.S. –provides a broad focal length range of 28-280mm (35mm camera equivalent) and supports continuous AF using the contrast AF system for both photo and movie capture. The low-noise lens design also seamlessly supports video recording by minimizing the mechanical sound generated by AF/AE actions.

At the core of the LUMIX GH1 lies a newly developed 12.1-megapixel high speed Live MOS sensor and Venus Engine HD, which features twin CPUs for outstanding processing capabilities. The Live MOS sensor is capable of high-speed readout over four channels to be compatible with full-HD movie recording. This sensor is also advantageous for photo recording with a high signal-to-noise ratio thanks to the new circuit structure that is unaffected by the noise generated in each of the circuits. This results in crisp photos – even those taken at high ISO levels. The multi-aspect type sensor allows users to take photos in 4:3, 3:2 or 16:9 aspect ratios with the same angle of view. The Venus Engine HD is also energy efficient, supporting long periods of AVCHD video recording on a single battery charge.

In addition to the digital camera’s HD video recording capability, the DMC-GH1 features the LUMIX Creative Movie mode which lets the user manually set the shutter speed and aperture, making their videos more creative and representative of their own personal video style preference. Changing the shutter speed gives the videos a special look, particularly suitable for shooting fast-moving subjects. Controlling the aperture is convenient when there are several subjects at varying distances, so the user can focus on the foreground and blur the background – or vice versa.

While the LUMIX DMC-GH1 has cutting-edge still image and video capture features, the LUMIX GH1 is also incredibly easy-to-use, thanks to Panasonic’s iA (Intelligent Auto) mode** – a user-friendly setting made popular in the LUMIX line of digital point-and-shoot camera products. Panasonic’s iA mode is a suite of technologies which engage automatically (no settings needed). The latest addition to the iA suite of features is Face Recognition, a feature that directs the camera to prioritize focus and exposure on a specific face that that the user had previously registered in the camera.*** This invaluable function makes it especially easy to take sharp and beautifully exposed images of things the user values most in their photos – the user’s friends and family.

Panasonic’s iA mode offers other innovative features which help deliver consistently outstanding photos: O.I.S. (Optical Image Stabilization) to help reduce blurring from hand-shake; Intelligent ISO Control to help limit motion blur by adjusting the ISO sensitivity if the subject moves as the shot is taken; AF Tracking that lets the camera lock onto any subject and keep it in focus even if it moves; Intelligent Exposure which optimizes the exposure for each part of an image, preventing blocked shadows and blown highlights, and helps ensure that gradation and details are reproduced beautifully; and Intelligent Scene Selector which automatically detects the five most common shooting situations - Portrait, Night Portrait, Scenery, Night Scenery and Close-up - and switches to the appropriate Scene mode.

Best of all, the benefits of Panasonic’s iA mode extend to motion image recording on the DMC-GH1. For example, the LUMIX GH1 motion iA includes O.I.S. and Face Detection, which automatically detects a face in the frame and adjusts focus, exposure, contrast, and skin complexion. Intelligent Exposure continually checks the ambient light level and adjusts the exposure setting as conditions change to prevent blown highlights and blocked shadows. Intelligent Scene Selector automatically switches between Normal, Portrait, Close-up, Scenery, and Low Light modes according to the environment.

The Contrast AF system adopted by the LUMIX GH1 is accurate, easy-to-use and fast. Users can choose from a wide range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking. To help keep the images free of spots from dust and particles, the Supersonic Wave Filter dust reduction system helps prevent foreign contaminants from adhering to the image sensor.

After users capture their images using the LUMIX GH1, it’s easy for them to enjoy their photos or HD videos immediately on a large-screen Panasonic VIERA® high-definition television. All that is required is to remove the SD Memory Card from the LUMIX GH1 and insert it into the VIERA Image Viewer (SDHC/SD Memory Card slot) located in the VIERA HDTV or in the Panasonic Blu-ray disc player. Alternatively, an optional mini HDMI™ cable is available to output the images from the LUMIX GH1 directly to the Panasonic HDTV via VIERA Link™. Then, using the VIERA HDTV’s remote control, users can take advantage of the LUMIX GH1’s advanced playback and slideshow features.

In addition to the new LUMIX G lenses, the DMC-GH1 and LUMIX G Micro System is compatible with any interchangeable lens that complies with the Four Thirds standard.**** This gives users access to the entire range of Four Thirds lenses. Additional Micro Four Thirds lenses will be announced in the future, giving users a large, diverse line of high-performance lenses to add to their photographic toolboxes. With the LUMIX G Micro System and the growing assortment of lenses becoming available, the creative possibilities are endless.

The LUMIX DMC-GH1 is a system camera with a wide variety of options to choose from to match a wide range of shooting situations and styles. Accessories compatible with the LUMIX G Micro System include: External Flash: DMW-FL220(GN22) / DMW-FL360(GN36) / DMW-FL500(GN50); PL Filter: DMW-LPL62; ND Filter: DMW-LND62 (New); MC Protector: DMW-LMCH62; Mount Adapter: DMW-MA1; Stereo Microphone: DMW-MS1 (New); Battery Pack: DMW-BLB13; DC Cable: DMW-DCC3; Soft Cases: DMW-CG1, DMW-CG2 (New); Soft Bag: DMW-BAG1; Shoulder Strap (Stylish) DMW-SSTG1-A/C/R/K(New); Shoulder Strap (Woven) DMW-SSTG2-W; Shoulder Strap (Leather) DMW-SSTG3-T; Remote Shutter: DMW-RSL1.

Source
Akihabaranews

Panasonic Lumix DMC-TZ7... AVCHD Lite Ready!

Panasonic Lumix DMC-TZ7... AVCHD Lite Ready!

The TZ5 didn't impress us much, actually Kei who works with us at Akihabara News owns one and well... how to say this... No, we aren't impressed at all by this camera... 
What about the TZ7? Well Panasonic tried to boost a little the performances with a 12.7Mpix, a 12x zoom, ISO 6400, the Venus Engine IV image processor and the capability to record video in 720p, but this time using the AVCHD codec.

Source
Akihabaranews

Panasonic Lumix FT1, Compact and Strong!

Panasonic Lumix FT1, Compact and Strong!

A week ago Sanyo announced a waterproof 720p video camera with photo capability combo, and now it's Panasonic's turn to do just the opposite with a waterproof point and shoot camera with 720p video capabilities, the Lumix FT1.

The FT1 is a 12.1Mpix camera with a 28mm wide angle, a 4.6x optical zoom, ISO 6400 Max, record video in 720p using the AVCHD codec, image stabilizer, and sustains falls from up to 1.5m and depths of up to 3m underwater...

Source
Akihabaranews

Panasonic DMC-FZ28

Panasonic DMC-FZ28: New Digital Camera with 18x Optical Zoom

MISSISSAUGA, July 21 - Panasonic Canada Inc. today unveiled the LUMIX DMC-FZ28 digital camera, which boasts a premium 27mm wide-angle LEICA lens with an 18x optical zoom, ideal for tight indoor shots and long-distance action photos. The 10.1 megapixel digital camera also features an enhanced Intelligent Auto Mode (iA), with the new AF (auto focus) Tracking function, making it easier for photographers at any level to shoot sharp, well-focused photos, even when the subject is moving - making it ideal for action shots.

The AF Tracking function, the latest component to be added to Panasonic's iA system, allows users to lock focus on a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the need to hold the shutter halfway down. AF Tracking makes it easier to capture moving subjects and spur-of-the-moment action shots. The AF Tracking technology also improves Face Detection (up to 15 faces), by providing continuous adjustment of the focus and exposure, even if the face is turned away from the camera.(1)

"The FZ28 packs a wide-angle lens and a high-powered zoom, so shooting outdoor events or vacation
adventures is easy with this powerful camera," said Doug Borbath, Senior Product Manager, Panasonic Imaging Group. "Without sacrificing Panasonic's reputation for high-quality lenses and innovative technologies, the FZ28 expands the Intelligent Auto Mode, allowing a user at any level to take high-quality photos."

In addition to the AF Tracking functionality, Panasonic's other iA technologies include:

<<
- Intelligent Exposure - Helps prevents photos from being under- or over-exposed by instantly analyzing the framed image and adjusting the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash. The camera will automatically adjust the brightness accordingly.

- Digital Red-eye Correction - This feature helps to eliminate the red- eye problem that sometimes results when taking flash shots at night. Incorporated into the camera, the built-in flash emits a small preliminary flash before the main flash, detects red-eye and will digitally correct it.

- MEGA O.I.S. - Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand-shake from creating a blurry image.
- Intelligent ISO - Determines if the photo subject is moving and changes the ISO setting and shutter speed accordingly, thus giving a blur-free photo.

- Intelligent Scene Selector - Senses the ambient conditions, recognizes the shooting environment and will automatically select the appropriate scene mode from: Scenery, Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive technology helps the consumer use the most common scene modes that are built into the camera but often go unused without making any manual adjustments.
- Face Detection - Detects faces in the frame (up to 15 faces), even if they are moving, and selects optimal focus and exposure settings so portraits come out clear.

- Quick AF (Auto Focus) - Starts focusing on the subject by just pointing the camera, thus minimizing the AF time.
>>
The high-quality, high-performance Venus Engine IV supports a faster response time, allowing the camera to shoot 2.5 shots per second at full resolution and 13 shots per second in High-Speed Burst mode. The LUMIX DMC-FZ28 is also is equipped with a 2.7-inch large, high resolution LCD with 230,000 pixels, and a high resolution electric viewfinder equivalent to 201,600 pixels.

The DMC-FZ28 also features High Defintion (HD) video capabilities with a resolution of 1280 x 720p at 30fps. Still photos can also be shot in a 16:9 aspect ratio for optimal full-screen viewing on a HDTV. Panasonic VIERA Plasma or LCD HDTVs also feature an integrated SD Memory Card slot, allowing users to easily view photos by simply inserting the SD Memory Card into the convenient SD Card slot built into the TV. Consumer can also enjoy watching videos in HD quality and view still images on their TV by connecting the DMC-FXZ28 via an optional Panasonic component cable (DMW-HDC2).

Additional features of the Panasonic LUMIX DMC-FZ28 include:
<<
- Image Leveling - When a captured image "leans" to the right or left because the camera was held at a slight angle when the photo was taken, the Image Leveling function rotates the image to straighten it and crops the unnecessary edges. No computer needed!

- Scene Modes - The DMC-FZ28 offers a total of 37 scene modes to respond easily to any shooting situation. The new Pin Hole and Film Grain modes add unique, film camera-like effects and ambiences to images. Additionally, the actual effects of the scene mode can be viewed on the LCD before taking the shot.

- Flash - Reaches a distance of 8.5 meters at the wide setting and 5.4 meters at the telephoto setting (ISO AUTO).

- SILKYPIX Developer Studio 3.0 SE - Software application comes bundled with the DMC-FZ28 for editing and developing images in the RAW file format.
>>
The Panasonic LUMIX DMC-FZ28 will be available in titanium and black in August 2008 for a suggested retail price of $449.99.

Panasonic imaging products are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of electronic and electric products for consumer, business, and industrial use.

All prices are in Canadian dollars. Consumers seeking more information on the company's products can call Panasonic's Customer Care Centre at 1-800-561-5505 or access Panasonic's home page at www.panasonic.ca.

(1) Face must initially be facing forward to be detected.

Manufacturer's suggested prices. Dealer prices may vary. All prices are in Canadian dollars. Specifications are subject to change without notice.

Panasonic and Lumix are registered trademarks of Matsushita Electric Industrial Co., Ltd. Leica is a registered trademark of Leica Microsystems GmbH. All other trademarks are the property of their respective owners.

Panasonic Lumix DMC-TZ50

Lumix DMC-TZ50, the Japanese TZ5 Big brother...

Back in february 2008, we talked about the Lumix DMC-TZ5, a 10Mpix (Lumix DMC-TZ5: Panasonic's New Digital Camera with HD Video Function) point and shoot camera, and Today Panasonic USA unveiled the TZ50, an improved TZ5, with build-in Wifi.
Other than that the specs are simillar : 10x Zoom (28-280mm/F3.3~4.9), wide angle, ISO6400, 50MB of internal memory, and records video in HD 720p30. Total size is 103.3x59.3x36.5mm at just 241g.

SECAUCUS, NJ ( April 16, 2008 ) – Panasonic today introduced a new addition to its award-winning TZ-family of digital cameras, the Panasonic LUMIX DMC-TZ50 – complete with Wi-Fi capabilities, standard 802.11b/g wireless LAN connectivity and access to T-Mobile® HotSpot service, users can upload digital photos taken with the TZ50 directly to Picasa Web AlbumsÔ, a free online photo-sharing service from Google. The 9.1 megapixel TZ50 is packed with a 28mm wide-angle lens, 10x optical zoom and the ability to record HD video, making it the ideal digital camera for active users.

“This advanced digital camera makes it possible for users to share their photos with friends and family with unprecedented ease and without a computer,” said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “Active users will appreciate the TZ50’s Wi-Fi capabilitilies so they can share photos while on-the-go, but they will also benefit from HD video recording, a 10x optical zoom and a 28mm wide-angle lens, so capturing images, whether far or wide; moving or still – is all possible with this compact camera.”

Panasonic uses the T-Mobile HotSpot service and Picasa Web Albums’ APIs to create a new optimal online environment and community for sharing digital photos. After taking photos with the new Panasonic LUMIX TZ50, users will be able to wirelessly send one or multiple photos at a time, directly to Google’s Picasa Web Albums. Users can connect to standard wireless home networks, but furthermore, the TZ50 can also connect to the T-Mobile HotSpot Service, which provides fast and reliable Wi-Fi Internet acess at more than 8,800 public locations throughout the United States, including Borders® Books & Music stores, Hyatt Hotels and many major airports. The LUMIX TZ50 comes with an offer for 12-months of complimentary T-Mobile HotSpot Wi-FI service**.

Users can register one email account with their TZ50, so after uploading their photos to Picasa Web Albums, they can have the URL to that album sent to the registered account. Since many cell phones and smartphones receive emails, users can register their own email address and then forward that Picasa Web Albums URL to friends and family, all while away from home and without using a computer. In addition, users can browse their albums to confirm that photos have been successfully uploaded, and choose to delete uploaded photos directly on the digital camera.

The TZ50 is the latest member of the LUMIX TZ-Series, renowned for packaging a 28mm wide-angle 10x optical zoom Leica DC lens (equivalent to 28-280mm on a 35mm film camera) into a compact body. The 28mm wide-angle lens captures subjects and scenes wider at the same standpoint than a normal 35mm camera. Notably, the new TZ50 integrates the capability of recording 720p HD (high-definition) motion pictures together with its direct output function allowing users to enjoy watching both still and motion pictures in impressive HD quality on a HDTV via an optional component cable or by inserting the SD Memory Card into the SD slot, which is available on all Panasonic VIERA HDTVs.

The Panasonic LUMIX TZ50 also incorporates Panasonic’s advanced Intelligent Auto (iA) mode consisting of seven intuitive technologies, all which are specifically designed to help make photo-taking enjoyable and easy. When in Advanced Intelligent Auto mode, the following technologies all operate automatically; the consumer does not need to change any settings:

-Intelligent Exposure – Photos will no longer be under- or over-exposed. Instead, the TZ50 instantly analyze the framed image and adjusts the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash. The camera will automatically adjust the brightness accordingly.
-Digital Red-eye Correction– Helps eliminate the red-eye problem that sometimes results when taking flash shots at the night. Incorporated into the built-in flash, the camera emits a small preliminary flash before the main flash, detects red-eye and will digitally correct it.
-MEGA O.I.S. – Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand-shake from creating a blurry image.
-Intelligent ISO – Determines if the photo subject is moving and change the ISO setting and shutter speed accordingly.
-Intelligent Scene Selector – Senses the ambient conditions, recognizes the shooting environment and will automatically select the appropriate scene mode from: Scenery, Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive technology, helps the consumer use the most common scene modes that are built into the camera, but often go unused, without making any manual adjustments.
-Face Detection – Detects faces anywhere in the frame and automatically chooses the optimal focus and exposure settings so portraits come out clear and crisp. Detecting up to 15 faces, Panasonic’s Face Detection can even track a face if the subject is moving.
-Continuous AF – The Continuous AF (auto focus) system maintains focus on the subject even without pressing a shutter button halfway, thus minimizing the AF time.

Once a user is in iA mode, these multi-capable functions happen automatically no adjustments or settings changes need to be made. Furthermore, the DMC-TZ50 boasts Intelligent LCD function, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer a display with excellent clarity in any situation with the newly developed 460,000-dot high resolution in 3.0-inch LCD screen.

The TZ50 incorporates the Venus Engine IV, Panasonic’s new high-performance image processing LSI. The Venus Engine IV produces higher-quality pictures than its predecessor, the Venus Engine III, by using a more advanced signal processing system. The new Venus Engine IV also improves noise reduction, elevates the detection accuracy and corrective effects in both MEGA O.I.S. and Intelligent ISO and reduces the shutter release time lag.

The Panasonic LUMIX DMC-TZ50 will be available in silver in May 2008 for a manufacturer’s suggested retail price of $449.95.

Source
Akihabaranews